Define Your Objectives and Target Audience

customer-loyalty
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What is your business?

What does your company do?
What are your core values?
What makes you different from your competitors?
What is your unique selling proposition?
What are your company's long-term goals?

customer loyalty design

Who is your target audience?

What are the demographics of your ideal customer?
What are their interests and behaviors?
What are their pain points and challenges?
What motivates them to make a purchase?
Where do they spend their time online?

customer loyalty design

What is your budget?

What is the range of your budget?
What are your priority features?
What are the nice-to-have features?
What is the timeline for the project?
What is the expected ROI?

customer loyalty design

What is your existing digital presence?

What are your existing digital assets?
What are your analytics and metrics?
What are your conversion rates?
What are your SEO rankings?
What are your social media metrics?

customer loyalty design

What are your brand guidelines?

What are your brand colors and fonts?
What is your brand tone and voice?
What is your brand personality?
What are your brand values?
What is your brand message?

customer loyalty design

What are your pain points?

What are the current challenges you face?
What are the opportunities you seek?
What are the solutions you are considering?
What are the outcomes you want to achieve?
What are the risks you want to mitigate?

customer loyalty design

What is your competition?

Who are your competitors?
What are their strengths and weaknesses?
What are their digital strategies?
What are their marketing tactics?
What are their customer reviews?

customer loyalty design